Marketing
Email planner Template
The sequence, the timing, and exactly one thing that each email asks for.
Four steps
How to print a email planner
- 1
Start from this form
Opens on the email planner: Campaign, Audience, Starts, a table, What counts as success for this campaign and the rest.
- 2
Put your own heading on it
Replace "Email Campaign Planner" with a name, a business or a date range.
- 3
Set the row height
13 rows at 6 mm fits more in; 14 mm suits a form filled in by hand.
- 4
Print or save as PDF
What counts as success, before the first email is drafted is the line to get right.
Who prints this
Anyone sending more than a one-off newsletter: a launch, an onboarding sequence, or a seasonal run of them.
The field that decides whether it works
What counts as success, before the first email is drafted. Decided afterwards it becomes whatever the campaign happened to achieve.
Why it is laid out this way
One row per email, with a single call-to-action column that is deliberately too narrow for two. An email asking for two things performs like one asking for nothing, and the column width is the argument.
What is on the sheet
3 sections, in this order: Campaign, Audience, Starts; a table; What counts as success for this campaign. Set the row height anywhere between 6 and 14 mm across its 13 ruled rows, put your own heading at the top, and find the email planner alongside 3 other forms on the marketing planner page.
Answers