Marketing
Brand worksheet Template
One page, including the section most brand documents leave out entirely.
Four steps
How to print a brand worksheet
- 1
Start from this form
Opens on the brand worksheet: Brand, Date, Who it is for, specifically, What it does for them, in their words and the rest.
- 2
Put your own heading on it
Replace "Brand Identity Worksheet" with a name, a business or a date range.
- 3
Set the row height
15 rows at 6 mm fits more in; 14 mm suits a form filled in by hand.
- 4
Print or save as PDF
Who we are not for is the line to get right.
Who prints this
Anyone naming or repositioning something small, and anyone briefing a designer or a writer who has to sound like you.
The field that decides whether it works
Who we are not for. It is the quickest way to make everything above it specific, and it is the section that gets skipped.
Why it is laid out this way
Five short blocks with no room to expand, and the constraint is what does the work. Brand documents fail by being long and unread, so this one is sized to be pinned up rather than filed away.
What is on the sheet
6 sections, in this order: Brand, Date; Who it is for, specifically; What it does for them, in their words; Three words it should sound like; Things we would never say; Who we are not for. Set the row height anywhere between 6 and 14 mm across its 15 ruled rows, put your own heading at the top, and find the brand worksheet alongside 3 other forms on the marketing planner page.
Answers