Marketing
Content calendar Template
A month of posts planned in one sitting, which is where any coherence comes from.
Four steps
How to print a content calendar
- 1
Start from this form
Opens on the content calendar: Month, Channel, a table, a note and the rest.
- 2
Put your own heading on it
Replace "Social Content Calendar" with a name, a business or a date range.
- 3
Set the row height
16 rows at 6 mm fits more in; 14 mm suits a form filled in by hand.
- 4
Print or save as PDF
The channel, on every row is the line to get right.
Who prints this
Anyone posting for a small business or a side project, where posting is one job among many and the gaps show.
The field that decides whether it works
The channel, on every row. A post written without a channel in mind gets rewritten for whichever one it lands on, which is the slow way round.
Why it is laid out this way
A month to a page rather than a week, because the point is seeing the shape of it. Four posts in one week and nothing in the next is obvious here and completely invisible inside a daily app.
What is on the sheet
3 sections, in this order: Month, Channel; a table; a note. Set the row height anywhere between 6 and 14 mm across its 16 ruled rows, put your own heading at the top, and find the content calendar alongside 3 other forms on the marketing planner page.
Answers